Next Gen Marketing Campaigns
“As long as publishers depend fully on Facebook and Google, they will continue to rent their audiences, rather than own them” - Forbes
Facebook & Google make it impossible for content owners to have a direct relationship with consumers. They’ll tell you how many watched...
But they won’t tell you who...
amp.it is a software platform that scores users for watching & sharing video.
Have launched in Beta with successful activations in 6 countries
Have broken the “black box” to tell you who your best users are
Retain that community for future campaigns
Measure its effectiveness through user analytics
WITH AMP.IT, YOU KNOW YOUR AUDIENCE
Fans can help choose what actor gets to star in a film, what band gets a record deal, which TV "pilot" goes to series, or which ad campaign a brand puts on TV. We call this "Crowdlighting" (Greenlighting + Crowdsourcing = Crowdlighting). By involving fans in the creative process, content owners can save promotional dollars and make smarter bets on what audiences want.
Amp.it is Big Data for Big Media.
Existing social media platforms collect user data, but don’t share it. Amp.it’s gamified interface drives deep engagement, enables predictive analytics & lets content owners establish a direct relationship with users.
Amp.it gamifies any kind of video/audio to drive pasionate engagement.
Enterprise Software Solution
Can be private labeled
Toolkit to identify & reward users for watching & sharing content
Works with your existing media player(s)
Delivers deep end-user analytics
What Audiences Want
We asked high school students what they wanted fromtheir favorite creators. Their answer: “PROPS.” One kid will be captain of the football team. One kid will be homecoming queen.
Where do others go for recognition?
By recognizing and rewarding fans for making content successful, we:
Drive 12x social media engagement
Create an automatic promotion pipeline
Build & retain a community around great content
Identify and segment trendsetters
AMP.IT GIVES FANS “PROPS” ANYWHERE ON THE INTERNET
Our team is comprised of socially committed, world-class creatives, technologists & youth-marketing specialists. Between us we have:
Multiple Emmy Nominations
An Academy Award submission
An Editor’s Choice Mobile Game
Properties that have reached 100 million+
Decades of experience at organizations like: Google, LinkedIn, Sony Electronics, Amazon, MTV,Mattel, Nintendo, Disney, Creative Artists Agency,the DNC, Match.com, HBO, Fremantle Media,ABC, Univision, Paramount Pictures, DreamWorks and Harpo
Amp.it's Competitive Advantage
Other companies measure engagement, but either they don’t enable brands to build community around content, or they don’t allow them to “own” the user.
By building and retaining community around content, we allow brands to know, grow and keep a passionate audience for each content campaign.
BY 2019, 80% OF INTERNET TRAFFIC WILL BE VIDEO.
You need to know who’s watching it.
Direct Consumer Relationships
Deep End-User Analytics on Trends & Trendsetters
Ongoing Fan Community